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6 Ways eCommerce Builds ROI & 1 Monster that Destroys it

Business-to-business (B2B) transactions have always been very
personal and relationship-based. When an order needs to be placed, a line of communication is initiated through a salesperson, and a Purchase Order (PO) is sent as a commitment to buy today, but pay later.

How often does this behavior happen as a consumer? Can you remember the last time you bought a consumer good by sending a salesperson an email or calling the store?

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