Business-to-business (B2B) transactions have always been very
personal and relationship-based. When an order needs to be placed, a line of communication is initiated through a salesperson, and a Purchase Order (PO) is sent as a commitment to buy today, but pay later.
How often does this behavior happen as a consumer? Can you remember the last time you bought a consumer good by sending a salesperson an email or calling the store?
Fill out the form to get the full version of this eBook and learn all about tools to build ROI, and one major issue to avoid.