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6 Ways eCommerce Builds ROI & 1 Monster that Destroys it

Business-to-business (B2B) transactions have always been very personal and relationship based. When an order needs to be placed, a line of communication is initiated through a sales person and a Purchase Order (PO) is sent as a commitment to buy today, but pay later.

How often does this behavior happen as a consumer? Can you remember the last time you bought a consumer good by sending a sales person an email or calling the store?

Fill our the form to get the full version of this eBook and learn all about tools to build ROI, and one major issue to avoid.