How does BNPL benefit B2B businesses?

BNPL attracts customers not only because you can spread out payments, but also because of the following benefits for B2B businesses:

  • Familiar digital experience – 73% of buyers use digital channels, and B2B buyers are demanding better digital experiences. BNPL offerings that pre-qualify and onboard buyers online create a streamlined purchasing process, similar to consumer BNPL journeys.  
  • Seamless payment – A payment platform integrated with existing procure-to-pay systems reduces friction and simplifies the buying process.
  • Favorable credit terms – Fully automated BNPL options can factor in complex B2B decision making and provide custom financing solutions.  

Ultimately, a convenient purchasing process using BNPL can lead to higher conversions and more B2B sales. Key drivers of increased sales include:

  • Increasing transaction volumes and average order value, often because of higher credit limits
  • Access to global customers without added back-office processing
  • Enhanced customer loyalty


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