B2B ecommerce continues to be the new frontier of online selling. If you are a manufacturer, wholesaler, or distributor, chances are you’re looking at your paper catalogs and sales reps as outdated tools to grow your business. Ecommerce is the present/future of B2B, but we’re still in the early stages of development. With technology taking over, it is more important than ever for businesses to make the move to online selling.
At Apruve, our entire business is based upon serving the needs of B2B ecommerce sellers and their buyers. We wanted to better understand what’s happening in this market from a number of angles, and with quantitative, measurable results. Apruve is a B2B credit network that connects business buyers, their suppliers, and third-party banks to drive B2B sales through easy, risk-free lines of credit.
We’ll be publishing a series of reports based on specific verticals that measure what we call an ecommerce merchant’s “Apruval Rating” – a calculation of various metrics related to a seller’s online store and how they interact with their business customer.
This first report focuses on the Promotional Products industry – a vertical characterized by strong buyer/seller relationships, bulk orders, repeat purchases, long lead times for fulfillment, and the extension of credit to business customers.
We hope you enjoy this Promotional Products report and the others that will follow.