B2B eCommerce Research Shows a Divided Online Experience for Electrical Distributors

Minneapolis, MN, 10/1/18— A recent study–surveying more than 230 websites–found a clear divide in the online experience offered by electrical distributors. The industry varies dramatically from eCommerce focused sellers with elaborate storefronts to companies with a minimal online presence.

The Electrical Distribution Apruval Rating broke down the industry’s online experience into 4 distinct categories:

eCommerce Focused: Companies with online storefronts who service their current customers, while also investing heavily in customer acquisition through guest checkout, in-depth product information, and actively marketing current promotions.

eCommerce Portal: Have an active eCommerce site but are locked from the general public unless there is a pre-established account.

Online Presence: Websites commonly link to the line card, and have an online catalog, aiming to drive sales through calls or in-store visits.

Online Basics: Companies that rarely update their sites (if ever) and are tough to find when searched for.

Ecommerce focused electrical distributors receive web traffic far beyond any other online category; leading to higher customer acquisition and growth potential.

“Buyers are looking for businesses that offer minimal sales friction and price transparency,” said Matt Osborn, Sr. Marketing Manager at Apruve, “Sadly many of the companies listed have not built their sites around that motive. The businesses that have, are likely to grow at a faster rate and will continue to effortlessly acquire new customers through their online storefront.”

Out of the companies with eCommerce sites, 122 electrical distributors were ranked based on the following areas of competency; marketing presence, user experience, and the ability to meet B2B purchasing needs. Grainger finished first, closely followed by Rexel USA and Global Industrial.

From the eCommerce sites ranked, the report revealed some compelling insights:

  • Only 58% of eCommerce sites are responsive
  • 33% of websites are locked from all non-registered users
  • 24% of online stores show volume pricing
  • To see more insights, rankings, and how the Electrical Distribution industry compares to other industries download the full report by visiting: https://b2b.apruve.com/electrical-distributors-2018

    About Apruve
    Apruve is a B2B credit network that allows suppliers to extend revolving lines of credit to their customers without any overhead or financial risk. The automated platform integrates directly into online stores or ERPs to manage credit programs for suppliers with and without eCommerce. To learn more visit https://www.apruve.com.