Apruve enables global enterprises to create financed credit programs that automate credit, payments, and A/R. Whether your enterprise is looking to drive efficiencies in their long-tail cohort of smaller buyers, extend lines of credit to online customers, or needs help to expand internationally, Apruve can build the right financed credit and A/R program customized to your markets, customers, and goals.
Apruve is a two-part solution: The Apruve Global Credit Network & Apruve Payment Platform. Our Global Credit Network is composed of lenders around the world, allowing you to simplify and accelerate the underwriting process. The Apruve Payment Platform enables your enterprise to intelligently automate credit, A/R, and collections to drive operational efficiencies.
Commonly, businesses launch a new site thinking that all of their customers will jump on board immediately, but they notice that shopping carts fill up but are never checked out.
Business-to-consumer (B2C) interactions have changed with technology. Online is where consumers go to do product research, make a buying decision and reorder their favorite goods. So what makes the B2B buying behavior so different?