W. W. Grainger Ranked #1 for B2B eCommerce in Industrial Distribution

W. W. Grainger was ranked the best B2B eCommerce site amongst the top 50 Industrial
Distribution companies. Apruve’s Apruval Rating applied a broad rubric to all featured sites based on their user experience, ability to meet B2B needs, and marketing strategy and ranked them by their overall scores.

HD Supply was a close second in the report and tied for best User Experience overall, but fell short to W. W. Grainger in B2B specific features and marketing categories.

Outside of ranking each company’s individual performance, Apruve’s Apruval Rating uncovered a vast amount of insight into the industry as a whole.

Key findings include:

  • 10% of eCommerce sites offer a mobile application
  • 20% of the company websites offer a credit application
  • 28% of websites visually showed customer reviews of their products
  • “B2B eCommerce is growing quickly and catching a lot of traditional businesses off guard,” said Michael Noble, CEO of Apruve. “We believe these reports help businesses see how they compete online, as well as assist them to create a benchmark that contributes to improving their customer experience and their online revenue.”

    The Industrial Distribution Apruval Rating is the ninth report in Apruve’s portfolio, following industries such as Janitorial / Sanitation, Medical Distributors, Office Supplies, Dental Supply, and Electrical Distributors. The company plans to release more reports steadily throughout the year.

    To download the full report, visit: https://b2b.apruve.com/Industrial-Distributors-Apruval-Rating

    About Apruve
    Apruve is a B2B credit network that allows suppliers to extend revolving lines of credit to their customers without any overhead or financial risk. The automated platform integrates directly into online stores or ERPs to manage credit programs for suppliers with and without eCommerce. To learn more about how Apruve can grow
    your business, visit hhttps://www.apruve.com.